The concept of brand creation and protection has been around for a very long time. The Bourbon kings created their own very distinctive brand of royalty. Modern commercial brands are also based on the development of reputation and goodwill. In most countries this is protectable by the general law, but protection is substantially enhanced by the registration of a brand as a trade mark.
We advise on the strategy for trade mark associated get-up and domain name protection in Europe and internationally and implement that strategy through Acuatus Limited, our associated Irish and European trade mark agency. We undertake trade mark enforcement programmes for large clients and have a lot of experience in representing others in trading name disputes, trade mark infringement actions and domain name disputes. The leading international legal directories, have for many years recognised Alistair as one of the foremost legal practitioners in this area in Ireland.